Grade meanings
The Six Categories
Contactability
Can prospects reach you?
Trust
Do prospects trust you enough to call?
Conversion
Does the path to contacting you work?
Speed
How fast do leads get a response?
Visibility
Can prospects find you?
Follow-Up
Are leads followed until they book?
Illustrative example: not a real customer result
Six grades. Up to three findings. Practical next steps.
ILLUSTRATIVE EXAMPLE: not a real customer result GRADES: Contactability: At Risk Trust: Leak Conversion: Unknown Speed: Unknown Visibility: At Risk Follow-Up: Unknown FINDINGS (up to 3): 1. Trust: the privacy policy link is broken. NEXT STEP: Restore the privacy page or correct its link.
What the Check is not
The Check is not a numerical Lead Leak Score you track over time, and it is not a revenue estimate.
Grades tell you where the public contact path needs attention. They are not a benchmark product and not a promise of recovered dollars.
If a fix is warranted, we may invite a Revenue Systems Call. There is no free FIX.